June 26, 2021

Semantic Technology: Creating Smarter Content for Publishers?

Semantic Technology: Creating Smarter Content for Publishers?
By Nirav Oza LinkedIn
Content is the voice of the brand, that has the power to both make it and break it. It can give the brand a triumphant edge over its competitors. However, in this age of technology and big data, when data is generated every day, serving the
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June 11, 2021

How Publishers Can Become More Audience-focused: Key Learnings from WAN-IFRA and Google News Initiative Program

How Publishers Can Become More Audience-focused: Key Learnings from WAN-IFRA and Google News Initiative Program
By Vipul Shah LinkedIn
Readers and subscribers are the foundation of the publisher’s revenue. An interesting example that proves this well is one of the participating publishers of World Media Leaders eSummit, ARA Balears- a Spain-based news publisher, which observed
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May 10, 2021

Direct Your Publishing Revenue to Digital: No More Dependency on Print Revenues

Direct Your Publishing Revenue to Digital: No More Dependency on Print Revenues
By Vipul Shah LinkedIn
Do you think print and digital cannot work together? The print media industry is facing an uphill struggle due to the surging demand and popularity of digital platforms as well as resources. According to the Statista report, the revenue of
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December 30, 2020

Are Virtual Events A Passing Fad Or Here To Stay?

Are Virtual Events A Passing Fad Or Here To Stay?
By Shetal Mehta LinkedIn
2020 has become the year of digital reality, the year when everything is going remote and virtual more rapidly than ever, fueling the demand for virtual events as never before. Though it seems to be a bit challenging task for those who are
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